Vice President Kamala Harris’ campaign is planning to ramp up attacks on former President Donald Trump in the final weeks leading up to the November election. This strategic shift aims to target the small number of undecided voters and persuade them to support Harris by highlighting Trump’s past actions and rhetoric. The campaign intends to roll out new ads and use harsher language on the campaign trail to draw contrasts between Harris and Trump.
While Harris has previously focused on defining herself and explaining her record to voters, the campaign now plans to lean more heavily into negative campaigning as a way to win over undecided voters. Internal data shows that emphasizing Trump’s vulnerabilities could help sway voters in Harris’ favor. The campaign’s messaging will focus on the choice in this election, with a specific emphasis on contrasting Harris with Trump.
The Harris campaign has already started telegraphing this approach in new ads and campaign speeches, criticizing Trump’s track record on issues like labor rights and tying him to the unpopular Project 2025 conservative policy blueprint. The goal is to crystallize the choice for voters in the final stretch of the campaign.
Despite concerns about going too negative, Harris campaign officials believe that focusing on Trump’s shortcomings while also outlining Harris’ plans for the presidency can be effective. They are confident that this strategy will help persuade undecided voters and push the race towards a favorable outcome for Harris.
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