Hong Kong Science and Technology Parks Corporation (HKSTP) has launched a new event called IYKYK (If YOU KNOW, YOU KNOW) following the success of their ‘Keep Up’ campaign. The campaign aims to bring people face-to-face with the incredible innovations nurtured by HKSTP and bridge the gap between public awareness and groundbreaking achievements in Hong Kong’s innovation and technology (I&T) ecosystem.
‘Keep Up’ showcases the world-first innovations developed by HKSTP and its companies, demonstrating their impact on industries worldwide. The campaign encourages everyone to stay at the forefront of advancements in technology and promises to lead global change. Now, with the launch of IYKYK, the public can engage directly with these innovations and experience them first-hand.
IYKYK will be a landmark moment for Hong Kong’s entrepreneurial scene, blending curiosity with cutting-edge technologies to inspire the next generation of entrepreneurs and innovators. Visitors will have the opportunity to interact with life-size unicorns created in collaboration with artists, experience the virtual rollercoaster INNOMOVER VR, and try their skills with FUN FETCH, a digital claw machine showcasing how HKSTP is pushing the boundaries of innovation.
Grey Hong Kong, the agency behind the successful campaigns for HKSTP, is proud to support IYKYK and engage more people in Hong Kong and worldwide. The agency has created four HKSTP projects since 2022, focusing on Hong Kong’s role as a leading I&T hub, celebrating 20 years of innovation and global impact, and highlighting the opportunities in the Greater Bay Area. Now, with IYKYK, Grey continues to play a pivotal role in showcasing HKSTP’s innovative projects and inspiring curiosity and engagement in the public.
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