United Airlines is increasing the thresholds for customers to reach frequent flyer status, with requirements going up by about 25%. This move is part of the carrier’s strategy to increase profits and make the top ranks of their MileagePlus program more exclusive. Elite status comes with perks like free upgrades, early boarding, and better seat selection.
The changes for 2025 include Silver Premier status requiring customers to earn 5,000 premier qualifying points and fly 15 qualifying flights, up from 4,000 points and 12 flights. Customers can also reach Silver status by spending alone, with the requirement going up to 6,000 points from 5,000. Points can be earned by spending on United flights or co-branded cards.
For Gold status, customers will need to earn 10,000 PQPs and 30 PQFs, or 12,000 PQPs. Platinum status will require 15,000 PQPs and 45 PQFs, or 18,000 PQPs. The highest status, 1K, will need 22,000 PQPs and 60 PQFs, or 28,000 PQPs.
This change reflects a trend in the airline industry of rewarding customers based on how much they spend rather than how far they fly. Co-branded credit cards are important for airline profits, as banks pay carriers when consumers use these cards. With increasing numbers of high-spending travelers, airlines are aiming to differentiate their loyalty programs and manage the influx of elite customers.
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