Investigative Journalist Jeff Proctor Reflects on Early Days at Daily Lobo
In the early 2000s, Jeff Proctor, now a leading investigative journalist and executive producer at New Mexico PBS, honed his skills at the Daily Lobo, the University of New Mexico’s student newspaper. During his tenure as assistant news editor from 2002 to 2003, Proctor tackled critical issues, including uncovering billing fraud at the UNM Health Sciences Center, which led to severe repercussions for a former clinic director.
Proctor recalls that day vividly: as students protested against then-President George W. Bush’s administration and the Iraq War, the newsroom buzzed with debate about story placements, reflecting the intense atmosphere of the time. The Daily Lobo not only served as a platform for breaking news but also fostered Proctor’s journalistic curiosity through diverse coverage of campus events, including sports and administrative controversies.
Emphasizing the importance of versatility in journalism, Proctor advises aspiring reporters to approach various topics to discover their true passions. He acknowledges the challenges of student journalism but insists that the lessons learned are invaluable. Proctor’s journey illustrates the significant impact of campus media on professional trajectories in journalism.
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