New Mexico Launches $3.6 Million Anti-Litter Campaign
SANTA FE – In an extensive effort to combat littering, New Mexico has invested $3.6 million into a statewide anti-littering campaign. The initiative aims to raise awareness among residents and visitors about the importance of maintaining clean environments.
Governor Michelle Lujan Grisham emphasized that the campaign addresses both public health and environmental concerns, stressing that litter contributes to pollution and endangers wildlife. The program will utilize various platforms, including digital media, billboards, and community outreach, to encourage responsible disposal of waste.
Additionally, the campaign will feature partnerships with local organizations and volunteers to organize clean-up events across the state, promoting community involvement and education.
New Mexico’s landscape, known for its natural beauty, is increasingly affected by litter, impacting tourism and local ecosystems. Officials hope this campaign will foster a sense of pride among New Mexicans, inspiring them to take action against littering. With the substantial financial backing, state officials are optimistic that the program will lead to cleaner streets and parks, benefiting both residents and the environment in the long run.
The campaign is set to roll out in the coming months, aiming for a substantial reduction in litter across the state.
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