NM State Athletics Announces Five-Year Partnership with Nusenda Credit Union
LAS CRUCES, N.M. – NM State Athletics has officially partnered with Nusenda Credit Union in a five-year agreement, marking a significant collaboration for both entities. This local financial institution, which operates over 20 branches throughout New Mexico, will enhance its visibility through its logo’s placement on the football field at Aggie Memorial Stadium, set to debut in the 2025 season.
Dr. Amber Burdge, Acting Director of Athletics at NM State, expressed gratitude to Nusenda and their multimedia rights partner, Van Wagner, for facilitating the partnership. "This agreement comes at a pivotal time as we continue to build momentum around student-athlete support, facility enhancement, and community engagement," she stated. This marks the first time a corporate sponsor’s logo will grace the field, symbolizing Nusenda’s commitment to the university.
Nusenda President & CEO Michelle Dearholt highlighted the credit union’s longstanding support of NM State, emphasizing the shared values driving this partnership. "This collaboration reflects our deep commitment to NMSU’s continued success and to creating a strong future for the university and community we proudly serve."
NMSU President Dr. Valerio Ferme echoed this sentiment, noting that Nusenda’s involvement reaffirms the credit union’s pivotal role in supporting athletic initiatives. He expressed excitement about strengthening this relationship, recognizing NM State as a crucial part of Nusenda’s business and collaboration strategies.
Founded in 1936 by local educators, Nusenda Credit Union has evolved into New Mexico’s largest credit union, serving hundreds of thousands across more than 500 organizations. Committed to affordable financial products and community support, Nusenda’s mission embodies the credit union philosophy of "people helping people."
This partnership promises to enhance the community and elevate the experience at NM State Athletics.
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