Press Release: New Mexico Tourism Department Launches 2025 Summer Gift Guide to Support Local Artisans
Santa Fe, NM – June 7, 2025 – With summer in full swing, the New Mexico Tourism Department (NMTD) proudly unveils its 2025 New Mexico True Certified Summer Gift Guide, featuring 89 premium, locally crafted goods. This initiative showcases the diverse talents of New Mexico’s artisans and entrepreneurs, offering everything from distinctive jewelry and handmade pottery to gourmet snacks and luxurious personal care products.
Acting Secretary Lancing Adams emphasizes the significance of supporting local businesses, noting that shopping local is a powerful way to uplift the community. A recent survey revealed that nearly 75% of New Mexico True Certified businesses are women-owned, while others include veteran and LGBTQIA+-owned entities, highlighting the state’s inclusive business landscape.
The guide not only promotes these products but also serves as a marketing tool, with 78% of participating artisans displaying the New Mexico True logo—symbolizing quality and authenticity. Social media engagement is also thriving, with 80% of businesses active on platforms like Facebook and Instagram.
The 2025 Summer Gift Guide celebrates New Mexico’s vibrant cultural legacy, inviting locals and visitors alike to support local artisans while discovering unique treasures. By choosing to shop local, consumers contribute to the sustainability and prosperity of the state’s small business community.
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